Effective and Measurable Solutions
Strategic Marketing Plan

Challenge: To help a retail business with slow growing sales.

Solution: Analyzed current marketing program, store staffing, point of sale promotions, merchandise, and potential markets.

Deliverables: Strategic marketing plan, website development, direct mail campaign, print advertising, community-based business development, newsletter, and redesign of  retail space.

Results:  20% increase in business sales over the previous year. Business opened a second location within one year.
Market Research

Challenge: To help an organization determine their customer profile and target markets and to evaluate their services relative to their competition.

Solution: Conducted extensive interviews and surveys with existing customers, past customers, non-customers, members, employees, mid-management, and senior leadership.

Deliverables: Provided a comprehensive market research report to organization with recommendations on how to close the gaps between service expectations and service delivery. Researched competition and provided a comparative analysis based on objective service and facilities features and integrated that information with marketing research results and strategic recommendations.

Results: Customer retention increased by 29% based on implementation of their feedback to the surveys and focus groups. Utilizing research information to better target markets, new business increased by 20%, exceeding industry standards by 75%.
Event Planning

Challenge: To plan and implement a trade industry event to increase awareness for the organization and it's new branding strategy.

Solution: Coordinated the sponsorship of large industry trade-show and hosted an invitation-only high profile event for VIPs of the industry

Deliverables: Developed a special event marketing communications plan. Developed marketing tactics including graphic design, printing, direct mail, promotional items, venue selection and signage, public relations, and trade advertising. Event coordination included vendor contract negotiations, live entertainment, multimedia presentations, and celebrity appearances.

Results: Exceeded new business goals by 24%. Media publicity in several trade journals. Event was sold out with a waiting list.